Last year, Hugo Boss named Jonathan Rhys Meyers the new face of the Hugo by Hugo Boss fragrance for men, originally released in 1995. You can see the first commercial (and it is worth a peek, even if you aren't a Jonathan Rhys Meyers fan). Next month, the Hugo fragrance will also be released in a Limited Art Edition (see bottle at right) in an urban graffiti style that links back to elements in the commercial.
