Friday, December 29, 2006
Estee Lauder Beautiful Love
Estee Lauder will launch Beautiful Love in January. Beautiful Love is a variation on the classic Estee Lauder fragrance Beautiful, which was introduced in 1985 with advertisements featuring a bride in white and the tag line "This is your moment to be beautiful".
While Beautiful Love is inspired by the voluptuous, heady florals in the original Beautiful, it is infused with a rich, velvety, deeper tonality, juxtaposed with a modern clarity. Beautiful Love uses less intense green notes and has a greater emphasis on the classic's white floral elements, though in a more understated way. As a result, the dry down is creamier and more sensuous.
The perfume notes include pomelo zest, cantaloupe, mango mist, white freesia, magnolia, marigold, wet ivy leaves, pink pepper, Tahitian tiare, tuberose, jasmin absolute, jasmin sambac, rose, osmanthus, carnation, black violet, white orris, vetiver, cashmeran, heliotrope, tonka bean, whipped cream accord, sandalwood, white moss and patchouli.
Beautiful Love will be available in 3 sizes of Eau de Parfum: 30 ml, 75 ml, and 100 ml. (via press release from Estee Lauder)